Pica Express

Pica Express® is a family-owned business that has spent over fifteen years perfecting the art of creating, producing, and distributing gourmet snacks. With a strong foundation built on quality and great taste, they’ve successfully grown their brand while maintaining the values that brought them together. When it came time to refresh their image, the focus was on evolving without losing their vibrant identity.

We began with a bold revamp of their flagship products, Yanikeke® and Palitos®, giving the packaging a playful, tropical twist to help them pop off the shelves and reflect the brand’s lively personality. The success of these led to the introduction of two new product lines, Tikkas® and Pittas®. With these, we explored a more elevated look—sleek packaging, richer ingredients, and a message that invited customers to indulge in something special.

To bring it all together, we designed a website that captures the brand’s spirit: colorful, modern, and approachable. With a clean layout and eye-catching visuals, the site offers a seamless browsing experience and tells the story of a brand that balances tradition with trend, quality with fun, and always puts flavor first.