Grip

Grip came to SIGO NY with a clear challenge: stand out in a saturated auto parts market while building trust with mechanics and retailers. We started by developing a bold, industrial-inspired logo system that reflected durability and performance, core attributes of Grip’s product line. The visual identity was designed to feel rugged yet refined, signaling reliability and modernity.

Packaging was a key focus in this project, as shelf appeal directly impacts buying decisions in automotive retail. We created a distinctive packaging system using high-contrast color schemes, clear part identification, and strong visual hierarchy. The result was a look that cut through clutter and reinforced Grip’s brand positioning as a high-quality, performance-first product.

We launched a streamlined website and branded assets tailored for both B2B and distributor audiences to complete the system. The site focused on clarity and technical accuracy while staying visually aligned with the packaging and brand voice. Every touchpoint was built to communicate one thing, from digital templates to print collateral, this brand stops with confidence.