Fammy is a digital publication that helps families in New York and Santo Domingo discover meaningful ways to spend time together. The platform curates cultural events, weekend activities, and family-friendly destinations, offering parents a clear and reliable guide to planning shared experiences across two cities.

Our work focused on defining a brand presence that felt accessible, joyful, and easy to navigate without becoming cluttered or overstimulating. The objective was to create a clear identity system that could support ongoing content, grow across markets, and remain consistent across digital and physical touchpoints.

We developed a complete brand system centered on simplicity and connection. A playful monogram logo was created using three circular elements to represent family members, forming the foundation of a visual language built around color, hierarchy, and approachability. This system was applied across brand materials, social content, and a user-friendly website designed to help families explore events and activities with minimal friction.

To support consistency as the platform grew, we extended the system to support materials and brand guidelines. The result is a recognizable, cohesive brand that serves as a trusted resource for families, connecting communities and cultures while making shared experiences easier to discover and plan.