Fammy

Fammy is a vibrant online magazine designed to help families in New York and Santo Domingo discover fun, meaningful ways to spend time together. From cultural events and weekend outings to hidden gems and family-friendly spots, Fammy curates the best experiences each city has to offer, making it easy for parents to plan memorable moments with their children. The platform serves as a trusted guide for modern families seeking safe and enriching activities in two of the most dynamic cities in the Americas.

To bring Fammy’s vision to life, SIGO NY developed a complete brand identity rooted in joy, connection, and simplicity. At the heart of the brand is a playful monogram logo composed of three colorful dots in varying sizes, symbolizing core members of a family. The vibrant palette and approachable design language extend across all touchpoints: from flyers and social media graphics to a clean, user-friendly website that helps families easily explore events.

SIGO NY also created supporting materials, including business cards, event signage, and brand guidelines, to ensure consistency across all platforms. Through thoughtful creative direction, Fammy emerged as a joyful and recognizable resource, bridging cultures and communities, and helping families create lasting memories in both New York and Santo Domingo.