Jaraba

Jaraba is a leading distributor in Latin America's stainless steel market, specializing in architectural and industrial metal alloy parts and equipment. With over 24 years of experience, the company has built a strong reputation for delivering precise, efficient, and reliable solutions that support the success of its clients' projects.

When selected to lead the website redesign, we committed to a transparent and streamlined approach. Our goal was to develop a cohesive visual and technical strategy that would unify various elements of the site while creating a seamless user experience. The focus was on simplifying navigation, making it easier for users to explore products and understand Jaraba’s expertise in stainless steel.

The redesign went beyond aesthetics, it was about creating a responsive and intuitive platform that enhances user interaction. By optimizing the site for all devices and improving usability, we helped boost engagement and customer satisfaction, ultimately positioning Jaraba to attract and retain more long-term clients.