Jaraba

Jaraba is a leading distributor in Latin America’s stainless steel market, supplying architectural and industrial alloy components for complex projects across the region. With more than 24 years of experience, the company is recognized for precision, efficiency, and reliability. While Jaraba’s expertise was well established, its digital presence did not clearly communicate the depth of its capabilities or support users navigating a broad and technical offering.

Our work focused on clarifying how Jaraba’s expertise should be presented and experienced online. The objective was to create a digital platform that reflected the company’s operational rigor while making it easier for clients to understand products, applications, and value.

We developed a cohesive visual and structural system for the website, aligning content, navigation, and hierarchy into a unified experience. Particular attention was given to simplifying how users explore product categories and access technical information, ensuring the site supported decision-making rather than adding friction.

The redesigned platform emphasizes usability, responsiveness, and clarity across devices. By improving structure and interaction, the website now functions as a reliable extension of Jaraba’s business, supporting stronger engagement and positioning the company to build long-term relationships with industrial and architectural clients across the region.