INTENTIONAL

BY DESIGN

Collaborated

INTENTIONAL

with brands like

BY DESIGN

nike, Apple,porsche

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About

Design with intention creates meaningful connections between brands and people. At SIGO NY, every engagement begins with brand positioning, guided by curiosity and grounded in clarity. Strategy, visual identity, and digital experiences come together to define what a brand stands for and how it shows up in the world.

Each project is shaped through close collaboration, whether building something new or evolving what already exists. The goal is always the same: to create brands that feel relevant and resonant, clear in their purpose, confident in their expression, and built for longevity.

Design with intention creates meaningful connections between brands and people. At SIGO NY, every engagement begins with brand positioning, guided by curiosity and grounded in clarity. Strategy, visual identity, and digital experiences come together to define what a brand stands for and how it shows up in the world.

Each project is shaped through close collaboration, whether building something new or evolving what already exists. The goal is always the same: to create brands that feel relevant and resonant, clear in their purpose, confident in their expression, and built for longevity.

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Approach

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Approach

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Numbers

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Numbers

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Culture

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Culture

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Team

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Team

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Services

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The work began in Santo Domingo, where ideas grew with intention and carried the weight of something true. In 2018, the pace shifted. New York introduced urgency, ambition, and noise.

Between both cities, a deeper understanding took shape. Every client moves to a different rhythm. Some need space. Others need speed. All need to feel understood.

That balance continues to guide the work today. Two cities, one shared intention. To create brands that listen first.

The work began in Santo Domingo, where ideas grew with intention and carried the weight of something true. In 2018, the pace shifted. New York introduced urgency, ambition, and noise.

Between both cities, a deeper understanding took shape. Every client moves to a different rhythm. Some need space. Others need speed. All need to feel understood.

That balance continues to guide the work today. Two cities, one shared intention. To create brands that listen first.

Ideas don’t exist in a vacuum. They move in rhythm with the people behind them. When something resonates, lands, or grows, it’s never just about the work. It’s about what that work makes possible.

Shared momentum drives the process. Progress, trust, and the quiet satisfaction of getting it right. Add a few strong cups of coffee, and the result is work created with intention, always in service of something bigger than the work itself.

Approach

Foundation

This stage uncovers what makes a brand distinctive, meaningful, and relevant within its market, while defining the emotional experience it should create for the people it serves.

Foundation

This stage uncovers what makes a brand distinctive, meaningful, and relevant within its market, while defining the emotional experience it should create for the people it serves.

Foundation

This stage uncovers what makes a brand distinctive, meaningful, and relevant within its market, while defining the emotional experience it should create for the people it serves.

Brand Direction

Let's defines how your brand is perceived by the people it serves. It clarifies what sets it apart, the role it plays in the market, and the lasting impression it leaves over time.

Brand Direction

Let's defines how your brand is perceived by the people it serves. It clarifies what sets it apart, the role it plays in the market, and the lasting impression it leaves over time.

Brand Direction

Let's defines how your brand is perceived by the people it serves. It clarifies what sets it apart, the role it plays in the market, and the lasting impression it leaves over time.

Formed Vision

The strongest creative direction is selected and carried forward with focus. From there, it evolves into a fully realized vision, refined through detail, clarity, and expression.

Formed Vision

The strongest creative direction is selected and carried forward with focus. From there, it evolves into a fully realized vision, refined through detail, clarity, and expression.

Formed Vision

The strongest creative direction is selected and carried forward with focus. From there, it evolves into a fully realized vision, refined through detail, clarity, and expression.

numbers

132

Engagements spanning a wide range of industries and sectors, combining strategic insight and considered execution to deliver meaningful and durable results.

Over fifteen years of experience, shaped by continuous growth, evolving practice, and a commitment to clarity and craft.

Dozens of client partnerships formed over time, each representing a milestone built on trust, collaboration, and long-term impact.

Culture

Clarity First

When positioning is precise, every subsequent decision becomes simpler and more effective.

Position Before Expression

We don’t design for aesthetics alone. Every visual or message exists to serve a defined position in the market.

Intentional Restraint

We value what’s necessary over what’s excessive. Strong brands are built through deliberate choices, not constant addition.

Structured Thinking

We believe systems outperform improvisation. Structure creates consistency, scalability, and long-term brand value.

Human Understanding

Behind every brand are people. Operators, teams, audiences. We listen closely to understand context before shaping direction.

Work That Lasts

We build brands to endure beyond launches and trends. Longevity, relevance, and credibility matter more than short-term impact.

Respect The Pace

Not every idea needs to rush. We move with thought, give things room to breathe, and know when to slow down for what matters.

Creative People

Partner / Creative

MJ Sichani

Admin

Chris Sichani

Partner / Accounts

Mariel Tavares

Partner / Accounts

Mariel Tavares

Partner / Accounts

Mariel Tavares

Strategy

Felix Jean

Finance

Reyso Abindader

Marketing

Alexia Rodriguez

Marketing

Alexia Rodriguez

Marketing

Alexia Rodriguez

Services & Capabilities

Brand Positioning

Repositioning Direction

Brand Narrative

Competitive Differentiation

Positioning Strategy

Brand Systems

Visual Identity Systems

Logo & Core Brand Assets

Brand Development

Logo & ID Systems

Brand Guidelines

System Consistency Rules

Digital Platforms

Brand-Led Website Design

Information Architecture

Content Hierarchy

Scalable CMS Structures

Brand Intelligence (AI)

Competitive Intelligence

Generative Narrative

Insight Systems

Decision Frameworks

Brand Architecture

Brand & Sub-Brand Structure

Product & Service Hierarchies

Scalability Planning

Brand Governance

Dynamic Systems

Get in touch

CONTACT

CONTACT

CONTACT

reach

INFO@SIGONY.COM

INFO@SIGONY.COM

INFO@SIGONY.COM

MAIL

INSTAGRAM

INSTAGRAM

INSTAGRAM

FACEBOOK

FACEBOOK

FACEBOOK