Grip

Grip is a global manufacturer of advanced braking solutions, supplying high-performance brake pads and shoes that meet strict safety and engineering standards. With ISO 9000 and 9001 certified manufacturing and AMECA compliance, the company serves OEMs, distributors, and automotive partners across international markets. While Grip’s technical credibility was well established, its brand presence did not fully reflect the precision, reliability, and scale of its operation.

Our work began by clarifying how Grip should be positioned within the automotive aftermarket and OEM landscape. The objective was to align perception with performance and move the brand away from a generic industrial category toward a more confident and authoritative presence.

From this positioning, we developed a structured brand system that included a refined visual identity and a packaging system designed for clarity, consistency, and recognition across global markets. The identity emphasized precision and durability, while the packaging balanced technical information with strong visual hierarchy to support both shelf presence and professional credibility.

The brand system was then applied to a redesigned website focused on structure, usability, and clarity. Product lines, certifications, and technical standards were organized to support distributors and partners in navigating the offering efficiently. The result is a cohesive brand ecosystem that reflects Grip’s engineering rigor and positions the company as a dependable, high-performance partner in the global automotive industry.