We were hired to help Pica Express® refresh their brand and reinforce its strength in competing for shelf space among competitors. They wanted to accomplish this by recreating packaging designs to showcase the quality of the products.
We proceeded to research, sketch, and redesign oriented towards a youthful audience. The change was superior to its predecessor, and the new version of the Yanikeke® became an instant hit.
Shortly thereafter we helped create two new sub-brands, Tikkas® and Palitos®, both of which joined in the success.