Pica Express
2016

Pica Express

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Pica Express® is a family business that was established over 15 years ago, with the firm objective of growing together. Under this union, they could combine their skills and abilities to create, produce, market, distribute, and export great tasting, quality products.

Delivered

Research
Brand System
Process Analysis
UI/UX Design
Development
Internal Integration
Print Design

Case

We were hired to help Pica Express® refresh their brand and reinforce its strength in competing for shelf space among competitors. They wanted to accomplish this by recreating packaging designs to showcase the quality of the products.

We proceeded to research, sketch, and redesign oriented towards a youthful audience. The change was superior to its predecessor, and the new version of the Yanikeke® became an instant hit. 

Shortly thereafter we helped create two new sub-brands, Tikkas® and Palitos®, both of which joined in the success.


Type

Headings

Bitter/Lato

Menu

Lato Hairline

Paragraphs

Lato

RGB

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#2b3282

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