With a dated logo and an inefficient ordering structure, A&S Medical required help in creating a new identity system and an interactive website to facilitate in a smoother internal process.
We began the restructuring of their brand with a new logo. The decision was made to create an iconographic visual identity using test tubes and the letter “A” to create a unique monogram. The color palette was selected due to its familiarity within the medical industry but with brighter tones for distinction and modernism.
The website was relaunched with a new ordering system, directly connecting customers to the warehouse for a superior workflow process.