A&S Medical Co.
2018

A&S Medical Co.

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A&S Medical Co. is a major contributor to the creation of all types of clinical laboratories all over the globe. For over thirty years A&S has provided consultation and the latest tech for clinical labs.

Delivered

Research
Brand System
Process Analysis
UI/UX Design
Development
Ecommerce
Internal Integration
Print Design

Case

With a dated logo and an inefficient ordering structure, A&S Medical required help in creating a new identity system and an interactive website to facilitate in a smoother internal process.

We began the restructuring of their brand with a new logo. The decision was made to create an iconographic visual identity using test tubes and the letter “A” to create a unique monogram. The color palette was selected due to its familiarity within the medical industry but with brighter tones for distinction and modernism.

The website was relaunched with a new ordering system, directly connecting customers to the warehouse for a superior workflow process.

Type

Headings

Lato (Custom)

Menu

Open Sans

Paragraphs

Roboto

RGB

#ffffff

RGB

#00e7ff

RGB

#000000