Pica Express® is a family business established over fifteen years ago with the firm objective of growing together. This union was solidified with their skills and abilities to create, produce, market, distribute and export delicious edible snacks without sacrificing good taste and quality.
They were all set to give their brand a fresh new vibe and amp up their game in the tough competition for shelf space. Starting with their star products, Yanikeke® and Palitos®, we jumped on the opportunity to revamp and breathe new life into its design. We wanted to make sure both not only stood out on the shelves but also captured the essence of what Pica Express® is all about—vibrant, exciting, and totally irresistible. By injecting some tropical touches and playful elements into the packaging, we aimed to attract more eyes and get people excited about picking it up.
GOURMET LINES
TIKKAS® & PITTAS®
From the success of their predecessors (Yanikeke® and Palitos®), we saw the opportunity for a gourmet line, truly a class of its own. This isn't just a revamp, it's a whole new level of sophistication for Pica Express®. With Tikkas® and Pittas® leading the charge, this gourmet lineup is all about indulging the senses. Think high-end, but accessible. It's the kind of upgrade that promises not only to catch the eye but also to captivate the palate. We’re talking premium ingredients, sleek packaging, and a vibe that screams 'treat yourself.' This is where tradition meets trendy, and every product tells a story of quality and craftsmanship.
Love for the
tropical is the
energy behind
Pica Express®
Website Concept
& Application
For the website design of Pica Express®, we've crafted a digital space that embodies all the unique traits we've highlighted in their packaging designs. It’s fun, friendly, and mirrors the premium feel of the products. The website features a clean layout with high-quality images that showcase the rich textures and vibrant colors of Pica Express® and all its offerings. We’ve made navigation intuitive, so customers can easily explore and appreciate the full array of products.
Interactive elements bring the brand's story to life, engaging users with the journey from traditional roots to gourmet heights. We've also integrated a seamless shopping experience, ensuring that from browsing to checkout, every step is as refined as the products themselves. This design is functional, and an extension of Pica Express®'s commitment to quality and a direct invitation for visitors to indulge in a delicious adventure.
- BRANDING
- STRATEGY
- PACKAGING
- WORKFLOW
- WEBSITE
- SEO